Turbotax deluxe 2017 online fee2/15/2023 It's a way to lock in repeat customers earlier and attract new ones with flashy discounts, according to Lopo Rego, an associate professor of marketing at Indiana University.įrom an operational perspective, Rego says it's likely in TurboTax's best interest to distribute web activity evenly over time. Offering lower prices for early filers is a common business move, not unlike Uber's surge pricing or airlines that change fares based on browser history. "They can do what they want." Think Early Bird Special, But for Taxes "Honestly, there's zero transparency with respect to tax prep fees," says Pippa Browde, a federal tax law professor at the University of Montana. The price hikes aren't really mentioned in the TurboTax blog post listing " 6 Reasons it Pays to File Your Taxes Early."Īnd this practice isn't even abnormal for the industry, which experts say raises consumer protection issues. There is a fine-print disclaimer about how "actual prices are determined at the time of print or e-file and are subject to change without notice," but there's no publicized deadline. With roughly three weeks to go until March 1 - the date by which, going by previous years, fees will jump - TurboTax hasn't put a warning on its website about them. TurboTax has said it's intended to "encourage early filing."īut it's unclear exactly when those prices will go up in 2020. According to social media posts, the Intuit-owned brand raised its prices after MaMaMaFebruand February 28, 2019. TurboTax Online, which more than 32 million people used to file their taxes in fiscal year 2019, has a history of hiking its fees as tax season wears on. On top of that, each will have an additional $45 fee per state file (up from $40). Attention, procrastinators: If you put off filing your taxes, you're probably going to pay more.Īt some point before April 15, judging from the crossed-out costs on TurboTax's Products & Pricing page, the Deluxe service will increase to $60 (up from $40), Premier will become $90 (from $70), and Self-Employed will become $120 (from $90).
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